Unethical tactics employed by companies utilizing search engine optimization (SEO) tactics such as link farms and loading Web pages filled with irrelevant keywords, are not welcomed by search engine operators. This declaration was issued by Microsoft and Google.
Asked if organizations such as content farms are outsmarting its system by flooding the Web with low-quality content to earn high-click rates, a Microsoft spokesperson said the company “prefers quality over quantity” to manage its Bing search engine.
“Backlinks, also known as ‘inbound links’, should be relevant to the page being linked to, or relevant to an SEO’s domain if they are being linked to the homepage,” he told ZDNet Asia in an e-mail interview. He pointed out that backlinks from sites considered to be authoritative in their field are rated to be of higher value than those from “junk sites”.