The World’s Looming ‘Water Gap’ | GreenBiz.com

There's good and bad news from a sweeping new report on the world's water scarcity out today from McKinsey & Co., commissioned by such water-dependent companies as Coca-Cola, Nestle, SAB Miller and Syngenta, along with the World Bank/International Finance Corp.

The bad: Global demand for water already exceeds supply — about 1.1 billion people don't have access to clean water — and the so-called water gap is increasing at an accelerating rate.

The good: Cost-effective, sustainable solutions are available to close the gap, particularly if governments and business focus on reducing demand rather than trying to generate additional supply.

via The World’s Looming ‘Water Gap’ | GreenBiz.com.

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